Leboncoin , the leading online marketplace for secondhand goods in France, continues its technological advancement by integrating new features powered by artificial intelligence . The recent launch of these innovations coincides with the crucial holiday season, offering users modern tools for simpler, more secure, and personalized transactions.
AI-driven transformation: a new era for job posting and search
One of leboncoin’s major innovations is its ability to allow users to easily and quickly generate ad descriptions using artificial intelligence . By simply using a photo and a title, the platform can automatically create a detailed text including the item’s features, suggest a relevant price based on similar listings, and recommend appropriate shipping methods and weights. This method greatly simplifies posting ads, which is particularly useful for popular categories this season, such as video games and household appliances.
On the other hand, the image search feature now allows users to find products simply by uploading a photo. This process uses visual analysis to suggest similar listings, making it easier for shoppers to find a specific item without having to guess exact keywords. This improvement makes browsing and searching much more intuitive.
A personalized homepage for each user
The user experience on leboncoin is also being revolutionized by artificial intelligence, which personalizes the homepage for each visitor. Based on previous interactions and favorites, each user sees a unique homepage that offers content recommendations tailored to their interests and directly displays the most recently viewed listings.
This personalization further enhances the simplicity and efficiency of the user experience, making each visit to the platform more relevant and engaging. Users can quickly access offers that match their needs, maximizing their time spent on the site and increasing their overall satisfaction.
Secure and easy payments and deliveries with new partners
To optimize security and facilitate transactions, leboncoin has expanded its partnerships with various payment and delivery service providers. Among the new features, PayPal will be integrated in early 2025 for purchases made via the site’s secure payment system, joining Apple Pay among the available options. This diversification of payment methods strengthens user confidence and further secures transactions.
Furthermore, leboncoin has introduced features such as displaying users’ last login dates, allowing users to verify recent activity and fostering trust between buyers and sellers. For every transaction, leboncoin’s secure messaging system keeps both parties informed of each step, ensuring transparency and security throughout the process.
Simplified login and impressive platform figures
Ease of access to the platform has been improved with the ability for Android users to log in via their Google account using “social login.” This complements other existing methods, enabling quick and efficient registration and login.
Statistics attest to leboncoin’s monumental impact on e-commerce in France. With 28.9 million unique visitors in August 2024 and over 302 million average monthly visits in the third quarter of 2024, leboncoin continues to solidify its position as the leading generalist website for peer-to-peer sales. These figures are corroborated by nearly 133 million items exchanged in 2023 and an active community of over 20 million French people who bought or sold items on the platform that same year.