Facebook is banking on a visual refresh and the return of interest-based features to boost engagement.

Facebook ends the year with a 
visual update that redesigns the experience, without, however, overturning habits.

In 
its new version , the social network is tweaking its features, borrowing some ideas from Instagram, and offering more control over the algorithm. A gradual refresh, designed to breathe new life into the mobile interface…

The first visible change is that the news feed adopts an 
aesthetic closer to Instagram . When several photos are published, they are now displayed in a uniform grid, each image taking on a square format which facilitates visual reading, with a 
double-tap to like also making its appearance.

Tapping on a photo automatically switches the display to full screen for smoother viewing, making navigation more visual, faster, and more intuitive.

Meta also simplifies content creation, and the tools for adding music or tagging friends are more prominent, while some secondary elements have been removed. In other words, Facebook wants to make posting simple again.

The application’s architecture has also been revised, and the multiple tabs give way to a sidebar or a more compact menu depending on the version, highlighting the most frequently viewed sections such as Reels , the Marketplace , groups , friends or profile to streamline the user experience.

The search function is also evolving, and the results now take the form of a grid that mixes photos, videos and publications, with the option to open content in full screen without leaving the page.

In its announcement, Meta states that it has also modified its algorithm, giving users more control. For example, by clicking on the cross next to content, they can now specify precisely what they no longer wish to see , using a list of keywords.

Facebook is also revising the mechanics of comments , with more readable replies, badges that gain visibility and new tools for administrators to pin or moderate discussions more effectively.

Finally, Meta leverages shared interests to rekindle connections between users. By reviewing certain elements of a user’s profile, the app can suggest contacts who share similar passions and encourage conversation via Messenger.

A return to the idea of ​​a social network based on affinities, which Facebook has recently been trying to revive…

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