LinkedIn has just reached a symbolic milestone:
more than 100 million verified accounts .
This announcement is part of the strategy undertaken since 2023 by Microsoft’s professional platform, where the authenticity of profiles has become a key issue…
Rapid growth towards mass verification
When LinkedIn launched its free identity verification process, the network had only about 18 million verified accounts . Two years later, the platform has surpassed 100 million, just days before its target date set for the end of 2025.
In an article on Pulse , according to Oscar Rodriguez , product manager at LinkedIn, this progression is based on the simple principle of allowing each user to prove that they are indeed the person they claim to be, via verification carried out by third-party partners.
The platform claims tangible results, with verified members seeing up to 60% more views on their profile and up to 50% more engagement on their posts.
Organizations, for their part, would benefit from even greater engagement, with 10.9 times more views and 7.7 times more followers . This could lead LinkedIn to consider eventually rolling out these markers across all profiles, company pages, and job postings.
To support this momentum, LinkedIn is now launching an API that allows developers to integrate verification statuses into other services. The idea is to allow users to display their confirmed identity far beyond the professional network.
Several players have already joined the ecosystem, including Zoom , which has just adopted these signals in its profiles, allowing meeting participants to know immediately if a participant’s identity has been confirmed on LinkedIn.
This launch is accompanied by an international rollout, based on identity verification partnerships. Today, LinkedIn announces that nearly 10% of its total user base is now authenticated, strengthening transparency in a space where professional reputation is constantly being built.
Between enhanced authenticity and debates surrounding the use of AI
Paradoxically, this rise in verification comes at a time when LinkedIn is increasing the integration of generative AI tools and automated features, particularly in posts and applications.
This trend raises questions for some observers, who believe that the rise of AI-produced content could obscure the true nature of human skills.
Nevertheless, for LinkedIn, the roadmap remains clear, and the platform wants to encourage the building of a more reliable environment, while embracing the use of AI as a means of expression…